When it comes to quality and timeless product you don’t have to look much further than Canadian brand Herschel Supply Co. Founded in November of 2009 by brothers Lyndon and Jamie Cormack the brand quickly filled a void in the marketplace. Drawing inspiration from vintage mountaineering, American heritage, world travel, fashion and Canadian heritage the team put a fresh take on simple essentials – duffels and backpacks. The brand reinterpreted the classics with a focus on the details and transformed the mundane into great utilitarian design. The concept caught on, and quite quickly, expanding the line from an intimate offering of bags to an array of travel accessories. Today the brand has accounts in over 35 countries worldwide. The brand continues to grow and expand, offering up new options each season to store your essentials. I never leave for the lake without my Novel and Village in stow. Next purchase, the Desert Storm Outfitter. We caught up with one half of Herschel, Mr. Lyndon Cormack, for a little conversation about the brand, the rapid growth and a good spot to eat in Gastown. ________________________________________ Starting this off nonchalantly. What’s the most interesting thing that has happened to you in the last 24 hours? I’ve been on the road throughout Europe and Asia for the last four weeks. Many interesting things have happened to me and it is difficult to pinpoint a most interesting event in the past 24hrs. This being said, it’s always nice to see the appreciation that people have for our products is always interesting to me. So I scoured the Canadian map and arrived at 51.655 degrees N 108.423 degrees W where the 31 meets the 656, Herschel, Saskatchewan. Explain the role this town played in the formation of Herschel Supply Co. Herschel is not only the … Continue reading →