SPRING CLEANING | MYSTERY BOX SALE
We are making way for 2013 and in doing so we willbe having a Mystery Box Sale. Pretty simple, head to our online store and select one of our Mystery Boxes priced at $50, $75, $100 and $200. Sales runs through until the 16th or while supplies last. Limited amount of boxes and sizes. If box contains a ‘Fleece’ item this will be either a hood or varsity. If box contains accessories this will be a Good Wood piece and/or pocket square. All items are final sale. A few unreleased samples will be placed in boxes. Cheers. $50 / $75 / $100 / $200
Fall/Winter 2012 | The Life After Midnight
The first week of December will mark the release of our second collection entitled ‘The Life After Midnight’. I have had a lot of people asking about the theme and collection so I thought I would shed a bit of light on our Fall/Winter project. The Life After Midnight on the surface is quiet simple. When friends are gathered together at the lake the hours between midnight and the early am are the time when the true colours come out and the time when the best stories are created. The ones that get told year after year and snowball into exaggerated recounts of that evening. Unless they are the ones that feature Kelso, those might sound exaggerated but those ones are true. Whether they are true or grossly exaggerated they never cease to bring a huge grin to your face. For me personally The Life After Midnight transcends beers, poker, bonfires and exaggerated stories. After the midnight hour is when the creative juices, for me at least, seem to flow. Maybe it’s in part to the lack of sleep that I begin to think outside of the box or maybe it is when the world is a sleep and I am in a distraction free setting that things just seem to click. Whatever it is I can credit it with probably 90% of the fall collection. The first time I tossed around the idea came in 2008 while working on a University thesis on streetwear and urban branding. I had snaked my way into a meeting with Bobby and Ben Hundreds and generously granted time with Benny Gold to ask a few questions and engage in a conversation on street wear, design and music. How does this relate to ‘The Life After Midnight’ and not just a glorified example of name dropping? … Continue reading
DEAL OF THE DAY | August 27th – September 1
Starting Monday we will be running the Deal of the Day. For 6 days a special deal will be offered to help make way for Fall/Winter. Each deal is made available for one day only and cannot be combined with any of the other days. However if you decide to capitalize on deal and add a second item to your cart you will be entered to win a $50 gift card. Following our last Deal of the Day on Saturday anyone who purchased two items on one day or made multiple Deal of the Day purchases will be entered for the gift card which can be redeemed on any Fall/Winter pieces or existing Summer collection. For each Deal of the Day item you purchase you will get an entry form for the gift card. Winner will be announced and contacted on Sunday. Also a reminder to get your entries in for the Photo Contest which comes to an end August 31. So deal up and you can take a stab at the $50 gift card promo and the photo contest grand price of $200. Details here. Cheers
INSTAGRAM | OUT AND ABOUT
There have been a lot of really cool photos popping up on Instagram of people sporting some of the Summer ’12 Collection. Here are a few of our favourites from the last few weeks. via @sungnation – Las Vegas with Kevin Love sporting Summer Loitering Navy Tee via @evenn22 – Toronto Jays game sporting the Signature Grey Tee via @kaitpaige8 – Minneapolis taking in the River’s Edge Music Festival with Motto Black Tee via @sergeyshapiro – Russia sporting the Summer Loitering Navy Tee via @khammyp – Winnipeg at the Heart of the City show sporting the Summer Loitering White Tee via @iamjasonmills – Edmonton with Bret “The Hitman” Hart sporting the Oak + Oar Signature Black Tee via @marchoch – New York Central Park sporting an unreleased Motto sample) via @sungnation – Las Vegas with Alvin Williams sporting Summer Loitering Navy Tee We will make this a somewhat regular post so make sure you @oakandoar through Instagram so we can catch a glimpse at all of them. I don’t forget about the Summer photo contest closing in August. Most of these are still available here or at The Urban Bakery on Portage.
POP-UP SHOP AND LAUNCH PARTY | FRIDAY, JUNE 15, 2012
We are excited to announce our first ever Pop-Up Shop and brand Launch Party Friday, June 15 at The Waters Edge Restaurant and Lounge at Adrenaline Adventures. Over the course of the evening you will be able to view and purchase all items that make up our Summer ’12 ‘Summer Loitering’ Collection including our very popular 10 oz. fleece Summer Loitering hood, our range of tees and our very limited GoodWood piece (Cash Only). Alongside some product giveaways and some friends and family pricing – our homie Saint Kris will take the stage ensuring an incredible evening. Oh and did I mention it’s free. Come through, track me down and let’s chop it up, check out the line and stay for some drinks and music. Doors open at 8:30pm. Unfortunately this is an 18+ event but if you do want to come down between 8:30-9:30 to check out the line we can definiltey accomodate you. $1 from every item sold will be donated to the Masigcine Children’s Home in South Africa. And don’t forget about our First Annual Cabin Life Photo Contest (Details). Come out, buy a shirt, snap a picture and you might just win the $250 store credit. The Waters Edge is on the second floor of Adrenaline Adventures located at Wilkes and the Perimeter (access can only be made from the Perimeter Highway South Bound). The second floor restaurant and deck over looks Canada’s largest cable wakeboarding system that consumes over 10 acres. The second best place to be if you can’t be out at the cottage. We look forward to seeing you. Like any event please ensure you have a designated chauffeur or a way to get home because you know Saint Kris likes to ‘Party, Party’. Shout out to Adrenaline Adventures, Refresh, Nice!Productions, Khammy Photography and … Continue reading
HANDKERCHIEF | THE INSPIRATION
There are quite a few things I remember about gramps growing up. He started everyday off with oatmeal after his morning trek to collect eggs. He had a red truck, that in the early days was littered with Skoal containers. Later on he dropped the habit and drove a big brown F150 with some hideous orange pin-striping. Though his truck didn’t always look good, he did. Gramps was always looking proper in a long sleeve button-up. It didn’t matter the weather chances are you would find him a long sleeve, what was the toss up was whether it was flannel or not. I’d venture a guess that 8 our of 12 months it was flannel unless he was putting in time on the golf course. But what I recall most is the staple handkerchief he had in his pocket at all times. He didn’t match it to his shirt or undertake any special morning fold. It sat there with the intentions of being used. It sat scrunched up either under the flap of his breast pocket or in the back pocket along side his pocket watch which he monitored regularly. He put these things through the ringer each day wiping grease from his hands or picking up that runny nose after a morning out ice fishing. For him it was a practical necessity for his day to day activities. This had a lasting impression on me and was the inspiration behind the Oakman, Chinook and Dominion handkerchiefs.
ORDERS | PICK IT UP
We’ll I managed to get through the first round of orders. To those who went out of there way to purchase some Oak + Oar this week, thank you. When I was devising the plan I wanted to ensure that each order was packed with a little something. Something small but tangible. I considered stickers but that didn’t feel right. It needed to be something a little more practical. The end result was a guitar pick. Maybe you play, maybe you don’t, but I thought what better to have on hand for the weekend getaway to the cottage than a guitar pick. They come in an array of colours and gauges from 0.81mm to 0.96mm. I’m thinking that somewhere down the line it will come in handy for that bonfire sing along. And if you really love them that much but can’t justify putting 20 shirts then you can pick up these. And when you do pick up that guitar around the fire for a little sing-a-long ensure you have your camera on hand so that you can enter the first annual Cabin Life Photo Contest.
LOOKBOOK VIDEO | SUMMER LOITERING
We were going to wait until well into summer, once everything had greened up and there was some activity out on the water to shoot our Summer lookbook but we didn’t want to eat up any of those previous weekends hovering over a computer editing. That and we couldn’t resist getting out there a few weeks early to get a jump on some warm weather. Spending our time crowding over the BBQ, rifiling some of those useless ProStaffs into no mans land and having a couple drinks we put together a collections of photos and a video featuring our inaugural collection entitled Summer Loitering. Shout outs to Cam at Nice! Productions for handling the filming and editing. The crew, Cal, Eric and Winnipeg’s favourite rapper Saint Kris for getting their model on. Also let’s not forget talented hometown boys, Royal Canoe, for allowing us the chance to set the visuals to their track Caught In A Loop off their most recent EP. The boys are currently touring Canada and making a stop at our old stomping grounds in New York on Wednesday. May 9 – New York @ Pianos May 10 – Washington DC @ The Velvet Lounge May 12 – Detroit @ Garden Bowl May 13 – Chicago @ Township May 14 – Minneapolis @ Triple Rock Social Club May 18 – Regina @ O’Hanlon’s May 19 – Saskatoon @ Amigo’s May 22 – Vancouver @ The Waldorf May 23 – Kelowna @ Habitat May 25 – Calgary @ Palomino Social Club May 26 – Edmonton @ Pawn Shop
LOOKBOOK | SUMMER LOITERING
Photos by Khammy Phanthavong www.khammy.com
PREVIEW | T-SHIRTS
And now for the meat and potatoes of our Summer 2012 collection, the t-shirts. Each of our tee’s are limited to 70 pieces. When they’re gone, they’re gone. The fit on these are dialed and we will break down what size is best for you next week in our lookbook photo post and video post (Body Width: S=18″, M=20.5″, L=22″, XL=24″). The tees are proudly printed in Canada on the West Coast, printed inner labels to prevent the irritating feel of woven neck labels and our damask woven labels on the bottom hem (made in Montreal). The tees are 6 oz. 100% cotton tubular preshrunk jersey. $1 from the purchase of each tee will be donated to the Masigcine Children’s Home in South Africa. First up is the tee that inspired the collection. Our Summer Loitering tee is offered in two colorways both a navy and a white. Next up is the Oak + Oar Signature tee. First up is the black on black which is one of our personal favourites. The Signature tee is also offered in a heather grey tee. After that you have the Motto tee. Though a little different than Drake’s motto, definitely don’t have a condo up in Biscayne nor am I 25 sitting on 25 mil. But my team good, we don’t really need a mascot. Anyways none of that is relevant to this. The motto tee features our slogan “Render Your Art, Not Your Diamonds”, the phrase that is woven on the backside of each of our woven labels. The tee is available in a lime and white on black and greys on white. The Open Season tee was one of the first tees in the collection. The same design that is featured on the front of our Good Wood piece is available on … Continue reading